Mesirow Financial has launched a new corporate identity to commence the next chapter in the firm's 70-year history. Building off of decades of success as a privately held firm that is continually inspired by clients and colleagues, Mesirow Financial has instituted the new tagline: "Independent Minds. Innovative Solutions." This statement is complemented by a new logo that is illustrative of the firm's core message, displaying an element which represents the flash of inspiration that results when the firm merges its collective business knowledge with superior client service.

The firm's independence has many interpretations, each of them positive. As a privately held firm, Mesirow Financial has the privilege of providing a genuine focus on clients. The firm can also offer clients an unbiased view, consistently striving to provide the best possible solutions for their needs.

For 70 years, Mesirow Financial has applied an innovative approach by maintaining a tradition of doing what it takes to service clients. The firm has been a pioneer in many ways – offering a diverse platform of services, creating multi-disciplinary teams to service clients more effectively and offering alternative investments in the early stages of their existence. This is evidenced in the many decades-long client relationships that continue to flourish today.

The decision to launch a new logo and tagline was reflective of Mesirow Financial's growth in both scope and sophistication of services offered. The firm's professionals and commitment to clients remain the same. Mesirow Financial looks forward to continuing to leverage its independence and strengthen its feats of innovation for the benefit of clients for decades to come.

Mesirow Financial will incorporate the new logo and branding standards into all collateral materials between January 1st and March 31st of 2008.